Carried Away
This project is a conceptual exploration that takes a common phrase and changes the context giving it new meaning.
The message is presented as an “official message” — conveyed in the form of neon bar signage inverting the promise or allure of advertising messaging.
It urges the viewer to question the meaning behind these messages and makes a statement on impulsive decision making.
The message is presented as an “official message” — conveyed in the form of neon bar signage inverting the promise or allure of advertising messaging.
It urges the viewer to question the meaning behind these messages and makes a statement on impulsive decision making.