Tonttu Coffee
A visual identity and brand system for a small family-operated coffee business.
The brand story is based on the nostalgic notion of moving away from a busy city to lead a simpler life. Ultimately, it is about focusing on what’s important to you and remembering to savor the moment.
The name “Tonttu” comes from Finnish mythology – a spirit who resides in every home. The brand is represented by a dog named Kiva, who acts as the “tonttu” for the coffee company. Kiva becomes a symbol for quality and companionship.
She comes to life in the logo and the symbol which are meant to embody her spirit.
She comes to life in the logo and the symbol which are meant to embody her spirit.
Tonally, the identity is clean but also playful. A modern design aesthetic is balanced with a retro-influenced color palette and motif system.
A promotional animation was created to introduce and tell the Tonttu brand story following the footsteps of Kiva.
Design:
Ben Buysse, Martin Salazar
Animation:
Dylan VanWormer
Ben Buysse, Martin Salazar
Animation:
Dylan VanWormer
Logos
Collection of assorted logos, wordmarks, symbols, and badges for various clients.
Editorial
Story art created for editorial content.
The Undefeated / Title treatment for weekly column
Grantland / The B.S. Report at SXSW
The Undefeated / NBA Playoffs
GQ / Title card treatment for web video content
Clients:
Grantland
GQ
The Undefeated
Grantland
GQ
The Undefeated
Wells Fargo
Brand refresh for Wells Fargo. The central theme surrounding the rebrand was to capture forward momentum — an innovative and dynamic brand for the modern world.
Before ︎︎︎ After
The redesigned stagecoach symbol embodies the idea of forward momentum visually, representing these qualities through fluid lines that give it a sense of movement.
The new color palette is brighter and warmer, but retains the red and yellow color impression that Wells Fargo is known for.
Agency:
Siegel+Gale
Creative Direction:
Matthias Mencke
Siegel+Gale
Creative Direction:
Matthias Mencke
Icons
MTV / 2018 VMAs
MTV / TRL icons
Animations by Weixi Zeng
GQ Magazine / Star Wars icons
GQ Magazine / Desert travel
The Ringer / NBA Draft 2020
Road & Track / Automotive icons
Bespoke Post / Activity icons
Bespoke Post / Grooming icons
Road & Track / Dossier
Face Icons
Road & Track / Formula 1 icons
Clients:
Bespoke Post
Grantland
GQ
MTV
The Ringer
Road & Track
Bespoke Post
Grantland
GQ
MTV
The Ringer
Road & Track