Tonttu Coffee

A visual identity and brand system for a small family-operated coffee business.

The brand story is based on the nostalgic notion of moving away from a busy city to lead a simpler life. Ultimately, it is about focusing on what’s important to you and remembering to savor the moment.

The name “Tonttu” comes from Finnish mythology – a spirit who resides in every home. The brand is represented by a dog named Kiva, who acts as the “tonttu” for the coffee company. Kiva becomes a symbol for quality and companionship.

She comes to life in the logo and the symbol which are meant to embody her spirit.

Tonally, the identity is clean but also playful. A modern design aesthetic is balanced with a retro-influenced color palette and motif system.

A promotional animation was created to introduce and tell the Tonttu brand story following the footsteps of Kiva.

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Info

Collaboration:
Martin Salazar

Animation:
Dylan VanWormer