Tonttu Coffee

A visual identity and brand system for a small family-operated coffee business.

The brand story is based on the nostalgic notion of moving away from a busy city to lead a simpler life. Ultimately, it is about focusing on what’s important to you and remembering to savor the moment.


Tonttu wordmark

The name “Tonttu” comes from Finnish mythology – a spirit who resides in every home. The brand is represented by a dog named Kiva, who acts as the “tonttu” for the coffee company. Kiva becomes a symbol for quality and companionship.

She comes to life in the logo and the symbol which are meant to embody her spirit.


Tonttu symbol











Tonally, the identity is clean but also playful. A modern design aesthetic is balanced with a retro-influenced color palette and motif system.
























A promotional animation was created to introduce and tell the Tonttu brand story following the footsteps of Kiva.







Info


Collaboration:
Martin Salazar

Animation:
Dylan VanWormer