Tonttu Coffee

An identity and branding system for a small family-operated coffee business.

The brand story is based on the nostalgic notion of moving away from a busy city to lead a simpler life. Ultimately, it is about focusing on what’s important to you and savoring the moment.

The name Tonttu comes from Finnish mythology – a spirit who resides in every home. The brand is represented by a dog named Kiva, who is the “tonttu” for the coffee company. Kiva becomes a symbol for quality and companionship.

Tonally, the brand is clean and modern but is also playful.