Waco Arts Festival

An identity for an arts festival based in Waco, TX.

Celebrating many forms of creativity — art, music, dance, film, poetry, and science — the festival is diverse in nature.

The approach to the logo was to create a dynamic system that could be tailored to fit each of the different aspects of the festival by giving them their own unique expressions.

System animations

An example of sponsorship treated as an illustrated animation


Jimmy Stones
Martin Salazar