Identity for an arts festival based in Waco, TX. The Waco Cultural Arts Festival celebrates many forms of creativity — art, music, dance, film, and science.

Conceptually, the identity draws a parallel to the festival itself in that it also serves as a platform for expression.

The logo is a blank canvas and can be customized. Built on a flexible system, it can adapt depending on how it’s used.

System animations

Sponsor animation

Designers: Jimmy Stones, Martin Salazar