Wells Fargo
Brand refresh for Wells Fargo. The central theme for the rebrand was to convey a sense of forward momentum — an innovative and dynamic brand for the modern world.
SymbolThe stagecoach symbol was redesigned for a much simpler and more dynamic graphic approach. The symbol embodies the idea of forward momentum visually, representing these qualities through fluid lines that give it a sense of movement.
Wordmark & Typography
A custom typeface was developed in tandem with the updated Wells Fargo wordmark. The new typography was designed to express a sense of lightness and optimism throughout the brand.
Palette
The new color palette is brighter and warmer, and still retains the red and yellow color impression that Wells Fargo is known for.
Brand Overview
InfoBranding
2018
Client
Wells Fargo
Agency
Siegel+Gale
Role
Senior Designer
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Studio of Ben Buysse