Wells Fargo

Brand refresh for Wells Fargo. The central theme surrounding the rebrand was to capture forward momentum — an innovative and dynamic brand for the modern world.

Before ︎︎︎ After
The redesigned stagecoach symbol embodies the idea of forward momentum visually, representing these qualities through fluid lines that give it a sense of movement.


The new color palette is brighter and warmer, but retains the red and yellow color impression that Wells Fargo is known for.


Creative Direction:
Matthias Mencke