Brand refresh for Wells Fargo. The central theme surrounding the rebrand was to capture forward momentum — an innovative and dynamic brand for the modern world.
Before ︎︎︎ After
The redesigned stagecoach symbol embodies the idea of forward momentum visually, representing these qualities through fluid lines that give it a sense of movement.
The new color palette is brighter and warmer, but retains the red and yellow color impression that Wells Fargo is known for.