Punch!


An interactive magazine designed for the iPad. The vision was to reimagine how we interact with content — playing with pop culture instead of reading long-form stories.

I helped develop the identity system, establish a visual style for content, and create wireframes and UI elements for the app.

In addition to design, I worked closely with the developers to create production assets and build out the front end experience using a customized CMS platform.







Punch! home screen





Home screen interface / table of contents




































Creative Direction:
Kate Elazegui

Photo:
Bethany Mezick

Development:
Dan Wyszynski